Attention cat lovers: your cat food purchases can help support the Seafood Watch® program

There’s no question we love our ocean. And there’s no doubt we adore our pets. So as conscientious consumers who care about sustainable seafood, shouldn’t we give our furry friends the option to eat sustainably as well? As it turns out, sustainable seafood isn’t just for people anymore! 

In 2013, SHEBA® Entrées for Cats, in partnership with Seafood Watch, became the first mainstream cat food brand in the U.S. to offer responsibly-sourced fish entrees. SHEBA offers more than 10 varieties of responsibly-sourced whitefish, tuna, salmon and seafood options, an important first step in reaching the Mars Petcare global commitment to use only sustainably sourced fish by 2020. 

To  further demonstrate its commitment to healthy oceans and seafood for the future, through the end of the year SHEBA will make a $1* donation to Monterey Bay Aquarium for each purchase of specially-marked packages of SHEBA® Brand Monterey Bay Aquarium® Seafood Watch® Variety Packs from participating U.S. PetSmart® stores. Not only will your purchase of sustainably sourced cat food directly benefit the ocean, but it will also help support Seafood Watch’s science based recommendations and consumer and business education.

Look for specially marked SHEBA® Brand Monterey Bay Aquarium® Seafood Watch® Variety Packs at a PetSmart® near you!

*Up to $50,000

Learn more about SHEBA’s commitment to sustainable seafood.